Vidyard
AI video platform for sales prospecting, marketing, and revenue analytics
From $59/mo Starter billed annually, per seat ($89/seat/month billed monthly)
What is Vidyard?
Vidyard is a video hosting and analytics platform specifically designed for B2B sales and marketing teams. Founded in 2010, it has evolved from a simple video hosting service into a complete video-for-sales platform that helps revenue teams use personalized video throughout the buyer journey, from initial outreach through to customer success.
The platform's core proposition is personalized video prospecting: sales representatives record short video messages for individual prospects, Vidyard hosts them with a branded viewer page, and provides detailed analytics showing who watched, for how long, and which sections they rewatched. This data integrates directly with CRM platforms like Salesforce and HubSpot, surfacing video engagement as a buying signal in sales workflows.
Vidyard's AI features include an AI Script Generator that writes personalized outreach scripts from prospect data, an AI Avatar for creating video messages without recording, and AI Video Summaries that convert long video content into written documents. The platform also supports marketing video hosting with playlist management, gating with lead capture forms, and A/B testing of video content for conversion rate optimization.
Key Features
- Personalized video recording and instant sharing
- Detailed viewer analytics with per-second engagement data
- Salesforce and HubSpot CRM integration
- AI Script Generator for personalized outreach
- AI Avatar for video messages without recording
- Lead capture forms on video player
- Video playlists and channels
- A/B testing for video content
- Branded video player with CTAs
- SSO and enterprise security controls
Pros & Cons
Pros
- Best-in-class video analytics for sales teams
- Deep CRM integrations with Salesforce and HubSpot
- Personalized video drives measurable outreach results
- Free plan available with no credit card required
Cons
- Not a full video editor, production features are limited
- Advanced CRM integrations require the Teams plan or above
- Starter plan pricing is per seat, which adds up for larger teams
- Marketing analytics less developed than dedicated tools
Vidyard Pricing
Model: Freemium
| Plan | Price | Key Limits |
|---|---|---|
| Free | $0 | No credit card required; 15 AI videos, 3 custom AI avatars, stock avatars, limited number of videos per month, limited integrations |
| Starter | $89/seat/month billed monthly, $59/seat/month billed annually | Unlimited video recording, full video analytics, branded sharing page, CTA templates, password-protected videos, folder management; 14-day trial available (10% off promo shown at time of review, may change) |
| Teams | Custom | Best for teams of 5+; everything in Starter plus CRM/MAP integrations, advanced team performance analytics, fully customizable CTAs, video captions |
| Enterprise | Custom | Everything in Teams plus unlimited integrations, SSO user management, secure playback controls, custom permissions |
Prices read on 5 October 2026 on Vidyard's official pricing page. Vendors change plans often, so check the live page before you buy.
See Full PricingFAQ
- What makes Vidyard useful for sales teams?
- Vidyard tracks exactly who watched your video, for how long, and which parts they rewatched. This engagement data syncs to your CRM as a buying signal. Sales reps use this to prioritize follow-up with prospects who showed genuine interest.
- Is Vidyard free?
- Yes. The Free plan requires no credit card and includes a limited number of videos per month, 15 AI videos, and 3 custom AI avatars, with Vidyard branding. Paid plans start on the Starter tier at $89 per seat per month billed monthly, or $59 per seat per month billed annually, for unlimited video recording and full analytics (prices read on vidyard.com/pricing, 5 Oct 2026).
- Does Vidyard have an affiliate program?
- Vidyard has operated partner and referral programs. Check vidyard.com/partners for the current status of their affiliate and partner program.
- Vidyard vs Wistia: what is the difference?
- Vidyard is focused on sales prospecting and outbound video with CRM integration. Wistia is focused on marketing video hosting with deeper marketing analytics, A/B testing, and website embedding. For sales outreach, Vidyard is the stronger choice.
- Does Vidyard integrate with Salesforce?
- Yes. Vidyard's Salesforce integration syncs video viewing data as CRM activity, allowing sales managers to see video engagement alongside other sales activities. It is available on the Teams and Enterprise plans.