Vidyard
AI video platform for sales prospecting, marketing, and revenue analytics
What is Vidyard?
Vidyard is a video hosting and analytics platform specifically designed for B2B sales and marketing teams. Founded in 2010, it has evolved from a simple video hosting service into a complete video-for-sales platform that helps revenue teams use personalized video throughout the buyer journey, from initial outreach through to customer success.
The platform's core proposition is personalized video prospecting: sales representatives record short video messages for individual prospects, Vidyard hosts them with a branded viewer page, and provides detailed analytics showing who watched, for how long, and which sections they rewatched. This data integrates directly with CRM platforms like Salesforce and HubSpot, surfacing video engagement as a buying signal in sales workflows.
Vidyard's AI features include an AI Script Generator that writes personalized outreach scripts from prospect data, an AI Avatar for creating video messages without recording, and AI Video Summaries that convert long video content into written documents. The platform also supports marketing video hosting with playlist management, gating with lead capture forms, and A/B testing of video content for conversion rate optimization.
Key Features
- Personalized video recording and instant sharing
- Detailed viewer analytics with per-second engagement data
- Salesforce and HubSpot CRM integration
- AI Script Generator for personalized outreach
- AI Avatar for video messages without recording
- Lead capture forms on video player
- Video playlists and channels
- A/B testing for video content
- Branded video player with CTAs
- SSO and enterprise security controls
Pros & Cons
Pros
- Best-in-class video analytics for sales teams
- Deep CRM integrations with Salesforce and HubSpot
- Personalized video drives measurable outreach results
- Generous free plan for individual sales reps
Cons
- Not a full video editor, production features are limited
- AI features require higher plan tiers
- Pricing becomes expensive at team scale
- Marketing analytics less developed than dedicated tools
Pricing
Model: Freemium
| Plan | Price | Key Limits |
|---|---|---|
| Free | $0/mo | 25 active videos, basic analytics, Vidyard branding |
| Pro | $29/mo | Unlimited videos, advanced analytics, custom branding, CTAs |
| Plus | $89/mo | AI features, CRM integrations, lead capture, priority support |
| Business | Custom | Team management, SSO, SLA, dedicated CSM |
FAQ
- What makes Vidyard useful for sales teams?
- Vidyard tracks exactly who watched your video, for how long, and which parts they rewatched. This engagement data syncs to your CRM as a buying signal. Sales reps use this to prioritize follow-up with prospects who showed genuine interest.
- Is Vidyard free?
- Yes. The free plan allows up to 25 active videos with basic analytics and Vidyard branding on the player. Paid plans start at $29 per month for unlimited videos, advanced analytics, and custom branding.
- Does Vidyard have an affiliate program?
- Vidyard has operated partner and referral programs. Check vidyard.com/partners for the current status of their affiliate and partner program.
- Vidyard vs Wistia: what is the difference?
- Vidyard is focused on sales prospecting and outbound video with CRM integration. Wistia is focused on marketing video hosting with deeper marketing analytics, A/B testing, and website embedding. For sales outreach, Vidyard is the stronger choice.
- Does Vidyard integrate with Salesforce?
- Yes. Vidyard's Salesforce integration syncs video viewing data as CRM activity, allowing sales managers to see video engagement alongside other sales activities. It is available on Plus and Business plans.