Lumen5
Transform blog posts and articles into engaging social videos automatically
What is Lumen5?
Lumen5 is a video creation platform founded in 2017 that specializes in converting written content into social media videos. Its core workflow is designed for content marketers: paste a blog post URL or article text, and Lumen5 uses AI to identify the key sentences, match them with relevant stock footage and images, and build a scene-by-scene video that summarizes the content. The result is a shareable social video produced in minutes rather than hours.
The platform includes a large library of over 2 million licensed stock media assets from Getty, iStock, and other providers, along with a music library of thousands of tracks. The editor allows users to customize fonts, colors, and layouts through a brand theme system, so all videos align with the company's visual identity without manual adjustment on each project.
Lumen5 targets content and social media teams at B2B companies, agencies, and media publishers that publish regular blog content and want to extend its reach through video on LinkedIn, Facebook, Twitter, and YouTube. The platform's strength is the speed of the article-to-video conversion, not deep creative control, which makes it best suited to high-volume content operations rather than premium video production.
Key Features
- Blog post URL to video conversion
- AI scene builder with auto text-to-scene matching
- 2 million+ licensed stock video and image assets
- Thousands of licensed music tracks
- Brand theme system for consistent visual identity
- Multiple aspect ratios for every platform
- Text animations and transition effects
- Team collaboration and approval workflows
- HD export in 720p and 1080p
- Direct social media publishing
Pros & Cons
Pros
- Fastest article-to-video workflow available
- Large stock media library reduces sourcing time
- Brand theme system ensures visual consistency
- Suitable for non-video-editors with no learning curve
Cons
- Creative output is template-driven and can feel generic
- Limited control over video pacing and transitions
- Free plan adds Lumen5 watermark
- Not suitable for premium or highly produced content
Pricing
Model: Freemium
| Plan | Price | Key Limits |
|---|---|---|
| Free | $0/mo | 5 videos/mo, Lumen5 watermark, 480p export |
| Basic | $29/mo | 5 videos/mo, no watermark, 720p, custom fonts |
| Starter | $79/mo | 20 videos/mo, 1080p, brand kit, priority support |
| Professional | $199/mo | Unlimited videos, all features, dedicated support |
| Enterprise | Custom | Team management, SSO, API, SLA |
FAQ
- How does Lumen5 convert articles to video?
- You paste a blog URL or text. Lumen5 AI reads the content, picks the most important sentences, assigns each a scene, finds matching stock footage or images, and assembles a video with animated text overlays and music. The process takes about 2-3 minutes.
- Is Lumen5 free to use?
- Lumen5 has a free plan that allows 5 videos per month with a watermark at 480p resolution. Paid plans start at $29 per month and remove the watermark with higher resolution export.
- Does Lumen5 have an affiliate program?
- Lumen5 has previously offered an affiliate program. Check lumen5.com for the current status and signup information. Commission structures for video tool affiliates typically range from 20-30%.
- Lumen5 vs InVideo AI: what is the difference?
- Lumen5 is optimized for repurposing existing blog content and articles into videos. InVideo AI is stronger for generating videos from scratch via a text prompt. If you have existing written content to convert, Lumen5 is more targeted.
- What platforms does Lumen5 produce video for?
- Lumen5 supports square, landscape, and portrait aspect ratios for Facebook, Instagram, LinkedIn, YouTube, Twitter, and TikTok. You can create the same video in multiple formats simultaneously.