Loom AI
Async video messaging with AI-powered editing, summaries, and instant sharing
What is Loom AI?
Loom is a video messaging platform that lets users record their screen, camera, or both and instantly share the recording via a link. Since its founding in 2016, it has become the dominant tool for asynchronous video communication in remote and hybrid workplaces, with over 25 million users across companies like HubSpot, Figma, LinkedIn, and Atlassian.
Loom AI is the AI layer built on top of this recording infrastructure. It automatically generates a transcript, creates a written summary with action items, removes filler words and silences from recordings, and suggests a video title and chapters. For recipients, Loom AI surfaces the key moments in a video so viewers can jump to the relevant section without watching the full recording, dramatically reducing meeting fatigue and time-to-information.
In 2023, Atlassian acquired Loom for approximately $975 million, integrating it deeply into the Jira and Confluence workflows that engineering and product teams rely on daily. This means Loom videos can be embedded directly in Jira tickets, Confluence pages, and Trello cards, making it a core part of modern software development communication rather than just a standalone recording tool.
Key Features
- Screen and camera recording with instant shareable link
- AI transcript and written summary generation
- AI filler word and silence removal
- Auto-generated chapters and action items
- AI title and description suggestions
- Viewer engagement analytics
- Emoji reactions and comment threads on videos
- Custom trimming and basic editing
- Jira, Confluence, Trello, and Slack integrations
- Call-to-action buttons and video CTAs
Pros & Cons
Pros
- Fastest async video messaging workflow available
- AI summaries save significant time for recipients
- Deep Atlassian integration for dev and product teams
- Large free tier suitable for most individual users
Cons
- Not a full video editor — editing capabilities are basic
- Free plan limits recordings to 5 minutes each
- AI features only available on paid plans
- Less suitable for high-production marketing content
Pricing
Model: Freemium
| Plan | Price | Key Limits |
|---|---|---|
| Starter | $0/mo | 25 videos, 5 min max each, basic features |
| Business | $12.50/user/mo | Unlimited videos, AI features, custom branding, analytics |
| Enterprise | Custom | SSO, advanced security, dedicated CSM, admin controls |
FAQ
- What is Loom AI and what does it do?
- Loom AI is the AI layer within Loom that automatically generates transcripts, written summaries, action items, chapter markers, and removes filler words from your video recordings. It makes async video communication faster for both the sender and the viewer.
- Is Loom free to use?
- Yes. The Starter plan is free and includes up to 25 videos with a 5-minute maximum per video. AI features require the Business plan at $12.50 per user per month. There is no cap on viewers for any plan.
- Does Loom have an affiliate program?
- Loom has previously operated a referral program. Since the Atlassian acquisition, affiliate and referral terms may have changed. Check loom.com for the current program status.
- Loom vs Tella: which is better for screen recording?
- Loom is better for team communication and workflow integration, especially in Atlassian-heavy environments. Tella is better when you want to produce polished, presentation-style recordings with more creative control over the visual design.
- Who acquired Loom?
- Atlassian acquired Loom in 2023 for approximately $975 million. Loom continues to operate as a standalone product and is now deeply integrated with Jira, Confluence, and Trello.